How do you make money on TikTok?

Frequently Asked Questions About TikTok Money-Making

We’ve seen quite a few questions floating around our community and the internet about making money on TikTok. Below, we’ll cover a few you likely have.

How many followers do you need to have on TikTok to make money?

Technically, zero. You could have absolutely no followers and still drive traffic to your ecommerce store through influencer marketing and TikTok ads. However, if you want to be paid directly by TikTok through their Creator Fund, you need at least 10,000 followers.

How many views do you need on TikTok to make money?

Another good question. Again, you don’t need any to make money on the platform, but you do need a specified number of views to participate in some of TikTok’s programs and access unique features. For example, you need at least 100,000 video views in the last 30 days to join TikTok’s Creator Fund.

How do you get paid on TikTok? 10 strategies to follow

Making money on TikTok is attainable, but it takes strategy. You can’t just create content and expect a magical direct deposit. To make money on TikTok, you have to work at growing your audience and earning sponsorships. 

Not sure where to start? Here are our top strategies for making money on TikTok: 

Find a niche for your videos

Making money on TikTok starts with choosing a niche. Your TikTok niche is essentially the corner of TikTok where you fit in best. It defines the theme of your content and who you are creating content for. 

Choosing a niche will help you get more followers. When viewers see a video they like, they might visit your profile. If it’s filled with content relevant to their interests (AKA elements of your niche), then they’ll probably click the follow button to make sure they’ll see your content again. 

Choosing a niche narrows your target market. As a result, you’ll face less competition. If your audience is filled with niche users, you’ll likely have higher engagement rates on your content. It will also help you understand what resonates with your audience; if something doesn’t fall into your niche and performs poorly, you know to pivot in future videos. 

Higher engagement rates help you get more money from brand deals.  

Lean on TikTok’s Creator Marketplace

The TikTok Creator Marketplace is a collaboration platform that connects brands and creators on TikTok. Once you have 100,000 followers, you can apply to the TikTok Creator Marketplace and get the opportunity to connect with brands and sponsorship opportunities. You’ll also get official support from TikTok on brand campaigns, access to collaboration tools, and pointers for how to create advertiser-friendly content. 

When you join the TikTok Creator Marketplace, you create a profile where brands can see your analytics. Whenever a brand is interested in working with you, you’ll get a notification with campaign details and a contract to sign. After that, you’ll submit your video to make sure it meets the guidelines. 

Land brand partnerships 

Brand partnerships are a great way to make money on TikTok, and you can get them even if you aren’t part of the TikTok Creator Marketplace. 

The first step to getting brand partnerships on TikTok is building your following. Here are some ways to do that: 

  • Define your niche
  • Interact with other TikTokers in your niche
  • Engage with your followers
  • Post on a consistent schedule– at least twice per day around the same times
  • Use trending music and hashtags
  • Check your analytics often

Try to include some brand-favorite content types in your posts. These include product reviews, hacks, how-tos, etc. You’ll also want to build a presence on other platforms (especially Instagram). Having an audience across multiple platforms makes you more competitive.

Make sure brands can contact you easily by clicking on your TikTok profile. You’ll want to link your other social media handles and include your business email address. Additionally, you can include a message to brands in your bio saying you are open to sponsorships. This message will take up space in your bio that could be used for keywords, though, so you might want to test both options for a month each and compare the analytics and opportunities you get during those two time periods. 

Once you’ve got all this setup, you can start emailing brands in your niche. Say you’re interested in a brand partnership and share an example of what you could do for them in the email.

When you start posting brand deals on TIkTok, make sure you use the branded content toggle. This shows your audience the post is sponsored. It’s a way to build trust with your audience, as they know you are not trying to hide your sponsorship. 

Try micro-influencing

You don’t have to have oodles of followers to make money on TikTok. On TikTok, creators with 50,000-150,000 followers are considered micro-influencers. The term micro-influencers describes users with a smaller following who often specialize in a specific niche. TikTok influencers with less than 50,000 followers are considered nano-influencers. 

Many brands actually prefer micro-influencers to bigger creators, as the rates are more budget-friendly and micro-influencer engagement rates tend to be higher. 

To be a successful micro or nano influencer, focus on creating niche content and raising your engagement rate. Contact brands that align closely with your niche. Make sure to sell yourself in the email. Show brands why they should choose to work with you. 

Stay in touch with followers 

Engaging with your community is essential to growing your audience on TikTok. When you see another post in your niche, comment on it. Duet your followers to show that you care about them. Respond to comments to show that you appreciate the engagement, and make sure your comments have a personal touch. Create lasting relationships with your most loyal followers. All of these steps are crucial to creating the engaged, growing audience you need to make money on TikTok. 

Don’t just post ad content 

This isn’t a podcast or a long YouTube video. TikTok videos are short. You don’t really have enough time to mention a product without it being the main focus of the post. Once you start getting brand deals often, choose your ideal ratio of branded content to regular content and stick with it. This might take a little trial and error. If you post a lot of brand deals in a given time period and your analytics take a dip, it might be time to sprinkle in more regular content.

Promote your own services and goods in a fun way

TikTok is a never-ending supply of ideas for promoting your goods and services in an entertaining way. See a new trend? Work your products into that trend. Share how-to videos, style guides, and storytimes that relate to what you are selling.

Go native

Your branded content doesn’t have to look like an ad. As long as you fulfill the brand’s expectations and disclose that the video is sponsored, you can include the products in your video however you want. Here’s a great example of a non-sponsored TikTok that took the world by storm.

Ocean Spray’s non-sponsored feature in the video led to lots of positive press and word of mouth, launching meme after meme. After all, brand awareness is an always-valuable marketing metric to follow.

Apply to TikTok’s Creator Fund

The TikTok Creator Fund is TikTok’s way of compensating creators for posting good content. To be eligible for the TikTok Creator Fund, you have to be a legal resident of the United States, 18 years or older, have over 10,000 authentic followers, at least 100,000 authentic video views in the 30 days prior to applying, and post original content that meets TikTok’s community guidelines.  

Compensation varies from creator to creator, depending on your video views, engagement, and whether or not your videos meet the community guidelines.

Make a press kit

Creating an influencer press kit will help you get brand deals. Think of a press kit as your TikTok resume, portfolio, and sales pitch combined. It shows brands why they should work with you and how they can contact you. 

When creating your press kit, include the following:

  • An introduction to who you are and what your brand is all about
  • Links to your social media platforms 
  • Your latest analytics 
  • Engagement rates for your 10 most recent posts
  • A list of past brand partnership experiences, with links 
  • Sponsorship formats you offer, along with your rates
  • Case studies on your most popular content
  • Sales records from campaigns, merch, and affiliate programs

Video

Sell your own merchandise

You can make money selling your own merchandise on TikTok. The best part is that you don't need thousands of followers before you can sell your own products or services.

Similar to other social media platforms, you can use TikTok to promote your business or store. The secret is creating engaging content that will attract the attention of your target customers. So even with 100 followers, you can start making sales via the platform.

For example, you may have a business selling beauty products. You can create creative 15-second makeup tutorial videos and post on TikTok. In the last 3 seconds of the video, you can add a promotional frame advertising your own products and how customers can reach you.

By putting up interesting and creative videos, you would attract attention to your TikTok profile and also generate leads for your business.

How much do TikTokers make in 2022?

There are many ways to make money on TikTok (see below), and how you go about monetizing your account will determine your earnings.

Brand partnerships on TikTok can make you upwards of $80,000. That’s right — if you’re a big enough creator (with a large and engaged audience and a track record of success on the platform), you can buy an expensive car with your earnings from one video.

As for the TikTok Creator Fund, you can earn between 2 and 4 cents for every 1,000 views. This means you might expect $20 to $40 after reaching a million views.

Learn more about the TikTok Creator Fund here.

Run an influencer agency

You can make money on TikTok by managing influencers and influencer campaigns.

There are already a ton of influencer agencies for Instagram. You can do the same for TikTok.

Your influencer agency will help brands strategize, execute, and manage campaigns with TikTok influencers. Your agency will serve as a middle man between the influencers and brands looking for their services. You will help brands determine the best influencers to work with. You can take it a step further by creating a social marketing strategy to meet the brand’s goals.

If you want to run an influencer agency, you should be able to do the following:

  • Identify high performing TikTok influencers with a good track record
  • You must be able to develop a relationship with top TikTok influencers
  • You must have expertise in running successful social media and influencer marketing campaigns
  • You must be able to create successful influencer campaigns for different advertising categories. This will help you diversify your income stream.

Note that TikTok already has its in-built internal influencer program. But it is a bit expensive. Smaller brands would probably prefer to work with influencer agencies because it would help them save money.

Starting a reputable influencer agency takes time and effort. To get ahead of the curve, it's important that you start your agency immediately. The best part is that you don't have to limit your services to just TikTok. You can also run influencer campaigns for other social media platforms.

The Importance Of Being Authentic

Even though Tiktok offers a lot of monetization opportunities, it makes sense to be authentic and engage with your audience for the long haul. The fact is you can’t use TikTok to make money without having an audience base that has a strong affinity towards you.

This means engaging with one’s audience by commenting on their videos, sending hearts, following them back, and being active on TikTok every day.

Authenticity is not merely essential for becoming a top TikTok creator. It is also another way to make money on the platform as big brands and advertisers prefer sponsoring creators with high engagement (like likes, comments) on their videos.

As a result, your content needs to be something that people will actually want to watch – whether it’s a tutorial video or a lip-sync video or a dance video – you need to have an organic connection with the audience if you want them to engage more often.

In addition, being authentic not only makes you stand out from other active users but also helps influencers create more personable relationships with their audiences. And of course, brands love working with such influencers because they can relate better with consumers. In the end, it all goes back to the importance of engagement.

How many followers do you need on TikTok to get paid?

As with all social media platforms, the more followers you have the more money you can make.

However, when it comes to TikTok, you don’t need millions of followers to make money. If you have between 50,000 and 150,000 followers, you’ll be considered a ‘micro influencer’, while creators with less than 50,000 followers are known as ‘nano influencers’.

If you want to make money directly from TikTok, you’ll need to meet a minimum follower requirement and have at least 100,000 video views in the last 30 days. Read more about the TikTok Creator Fund below.

How to generate TikTok income with fewer followers

If you can build an engaged following that focuses on a particular activity or topic, you can start making money with around 10,000 followers.

Build trust with your audience and they’re more likely to engage with your sponsored content. As a result, brands are more likely to contact you to promote their products.

If you’re creating sponsored content on TikTok, make sure you follow government guidelines on advertising.

As well as building your number of followers, you’ll also need to focus on:

  • building your video views

  • creating a personal brand

  • building engagement with followers

  • maintaining your audience over time

How Many Followers Do You Need To Make Money on TikTok

Technically, you could start making money on TikTok with as little as 1,000 followers. However, you’d need to find brands willing to sponsor your content. 

Another way is to engage with your audience in live videos, so you become a fan favorite and earn gifts.

TikTok allows users to support their favorite creators by sending gifts in various forms and amounts. Once you receive a gift, it is converted into a diamond on your TikTok profile. After you make enough diamonds, you can exchange them for cash and withdraw the money via PayPal or another supported payment service. 

The minimum withdrawal limit is $100. TikTok allows creators to withdraw up to $1,000 per week.

Besides these two options, you can apply to join the TikTok Creator Fund. This is a program TikTok uses to reward creators who publish quality content frequently and create value for their audience.

Here are the requirements for TikTok Creator Fund:

  • Your TikTok account has at least 10,000 followers.
  • You have generated at least 100,000 video views in the past 30 days. 
  • You are at least 18 and based in the UK, US, Germany, France, Spain or Italy.

This option is best suited to creators who’ve managed to build a decent following over the past few months.

Tips for building your self-employed business

If you want to make money from TikTok, you’ll need to make sure you’re paying enough tax and have the right insurance.

Read our guide to going self-employed to get started and find out more about the type of business insurance you might need.

Here are some more useful guides that can help you build your influencer business:

  • guide to second job tax if you have a side hustle

  • guide to self-employed tax rates

  • guide to self-employed expenses

What are your ideas for making money on TikTok? Let us know in the comments below.

Photograph 1: amornchaijj/stock.adobe.com

Photograph 2: Atstock Productions/stock.adobe.com

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