How Much do TikTokers Make? [Bonus TikTok Influencer Earnings Estimator]

How Much Does Tiktok Pay For Followers And Views?

TikTok has not (officially) announced what they pay creators, and the amount varies from person to person. However, influencers who have used TikTok’s recently launched Creator Fund claim that they earn between 2 and 4 cents per thousand views.

Read that again, 2-4 cents per thousand views.

Don’t worry; we’ve done the math for y

Don’t worry; we’ve done the math for you. If your video got 500,000 views, you would only make $20. 

So how do TikTok creators earn money?

How Much Money Do TikTokers Make?

Like Youtube, TikTok doesn’t pay its creators for advertisements. Creators who have 1 million or more followers can get paid $1,000 to $5,000+ a month. Researchers say that TikTok stars could make up to $1M per post. Some of TikTok’s most successful users are based in the USA, with Addison Rae, Charli D’Amelio, and Dixie D’amelio taking the top spots in the U.S. But those who are under 1 million followers usually don’t make any money at all. Some TikTokers have more followers than 100,000 followers or more….


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Key Takeaways

There are other ways to make money for those who have a comparatively small following. You can offer sponsorships to brands for a particular number of videos, or you can sell merchandise with your branding on it. Generally, the more popular you become, the more opportunities will be available to you to monetize your channel. However, even with a smaller following, you can still make some decent money if you’re strategic. Keep this in mind as you grow your channel, and continue to produce high-quality content that your viewers will love.

Charli D’Amelio: $48,000/Post

Charli D’Amelio is the most followed person on TikTok, followed by 51 million people. The 15-year-old dancer and lip-sync performer nets around USD$48,000 per post. Party Casinos data shows Charli is raking in the dough as a result of the number of engagements. The most recent TikTok post has attracted more than 3 million followers, according to the data. Charli has been a lip-syncing sensation since she turned 15 years old in May 2004, when she was born in Norwalk, Connec…

2. Brand Partnerships and Influencer Marketing Activations

TikTok is no different from most other social platforms. If you are popular enough, brands will start to notice you, and begin to approach you, asking you to partner with them in influencer promotions.

TikTok’s equivalent to a Like is a Heart. If you’re getting plenty of hearts on each post, plus regular comments on your videos from your fans, it is likely that brands will begin to follow and examine your activities.

You are most likely to find that it will be brands that sell a product that would appeal to your followers who approach you. So, if you are popular with the average TikToker (girls aged 13 to 18 years) then expect brands who sell products to teenage girls to take an interest in you.

The top TikTokers can earn $50k–150k for a successful brand partnership.

For TikTok influencer marketing to be successful, it’s essential that the brand and the influencer talk with the same voice, i.e., the influencer must be a natural fit with the type of people likely to buy the brand’s products. Any influencer should be wary of a brand that tries to make them change their voice. Your fans watch your videos because they like what you do or say. They don’t come to hear a brand’s message. With successful influencer marketing, you will talk naturally about the brands (or use their product naturally in a video). If the product sticks out or jars, then your viewers will be disappointed and question your authenticity. The absolute last thing you want from an influencer marketing partnership is a requirement to make a scripted video – or even worse, upload a scripted video made by somebody else.

Don’t forget that the FTC guidelines about influencer marketing apply just as much to TikTok accounts as they do to influencer marketing on any other social platform. If you have accepted money to make a promotional post, make sure you disclose that fact.

5. Josh Richards: $5 Million

Josh Richards is the only male that makes the list of highest-earning TikTok accounts. Josh posts lip-syncing and dancing shorts for his 25.6 million followers, but he’s also a serial entrepreneur. By the age of 18, he’d created an energy drink company called Ani Energy, co-founded Talent X, a talent management agency, and served as an officer at Triller, a TikTok competitor. He also founded a venture capital firm called Animal Capital and co-hosts the Barstool Sports podcast with Dave Portnoy, founder of the Barstool Sports website.

2. Dixie D’Amelio: $10 Million

Dixie’s career has followed a trajectory similar to younger sister Charli’s, and the two collaborate often. Although Charli’s earnings dwarf Dixie’s, as do her followers — 141.4 million compared to Dixie’s 57.3 million — Dixie is making her own way as a pop singer. She released her first single in 2020 and was signed by HitCo Entertainment prior to the release of her second single, which featured rapper Wiz Khalifa.

Tiktok Creators Fund FAQs

We’ve rounded up a few of the most commonly asked questions about the TikTok Creator Fund.

Do you get paid for views on Tiktok?

Yes, you get paid for views on your TikTok content.

How much do you get paid for views on Tiktok?

TikTok is not currently revealing how much they pay for views through the fund, but influencers who have joined the fund revealed their earnings. You get paid 2 to 4 cents for a thousand views on Tiktok. 

How many followers do you need to get verified on Tiktok?

There is no application process to getting verified, and it’s usually reserved for superstar influencers or celebrities. Creator accounts that are verified have at least 10,000 followers, but it is a well-kept secret exactly how TikTok awards verification status.

However, it never hurts to gain more followers and a few simple ways to do this are:

  • Use hashtags effectively
  • Pick your niche and stick to it
  • Post regularly
  • Leverage trends on TikTok
  • Know when to post (days and times)
  • Collaborate with other TikTokers
  • Ask your audience questions to drive engagement
  • Get involved in challenges

Is it easier to make money from Tiktok or YouTube?

YouTube currently pays creators for advertising on their content along with revenue from premium subscribers. This is done through an AdSense account and based on a share of advertising revenue. In contrast, TikTok does not use a share revenue model at the moment and has set up this Creator Fund to enable TikTokers to make money from video views. 

If you want to find out what your TikTok account is worth, check out this TikTok money calculator.

How much does the TikTok Creator Fund pay?


dont ask about my eye i dont know #creatorfund

♬ The Months of the Year – The Kiboomers

When TikTok users first learned about this enormous fund, they understandably had dollar signs in their eyes (no filter necessary). But even with multiple millions at play, high-performing TikTok users shouldn’t expect a life-changing payday just yet.

There are no hard rules about how much the TikTok Creator Fund pays its contributors. But plenty of creators have gone on record to explain their own experience with the Creator Fund.

The general consensus is that TikTok pays between 2 and 4 cents for every 1,000 views. Some quick math suggests you might expect $20 to $40 after reaching a million views.

At first glance, that might look pretty bad. But remember: the fund should inspire creators to, well, keep creating. Master your TikTok game and you could be hitting millions of views on a regular basis.

Once you’ve racked up at least $10 from the Fund, you can simply withdraw your Creator Fund payout using an online financial service like Paypal or Zelle.

How do you get to be on TikTok Creator’s Fund?

The fund started in the U.S. 2020 and is spreading across the globe. In Europe, current eligible countries include the U.K., Germany, France, Italy and Spain.  

For TikTokers to apply the must meet these criteri

For TikTokers to apply the must meet these criteria:

  • Be located in one of the specified countries
  • Be over 18 years of age
  • Have a minimum of 10,000 followers
  • Have a minimum of 100,000 video views in the last 30 days
  • Have an account that complies with TikTok’s Community Guidelines and terms of service

If you meet the criteria, go to the pro/creator account on TikTok to apply.

4. Selling Merchandise



If you’ve established a big enough support base on TikTok, you could consider setting up a Shopify eCommerce store and sell merchandise from there to your audience.

Savvy marketers can turn their TikTok imagery into a brand and sell that brand in the form of merchandise. By doing this you are creating a feeling of exclusivity – they can only buy that T-shirt promoting your brand directly from your Shopify store via your TikTok account. They can wear that shirt and feel special in some way because they know that non-TikTokers won’t have access to it.

The initial step of selling merchandise is first to build up a community. You can easily do this with your TokTok fans by engaging with them. Livestreaming can be particularly useful in encouraging community feeling.

In fact, you can create TikTok videos to sell any types of merchandise, not just a Shopify store. If you’re into selling craft items on Etsy, make videos showing your products (and perhaps even your actual production techniques) and upload them to your TikTok channel.

Remember that your fans don’t come onto TikTok to see ads. If you upload videos promoting your merchandise you need to make them attractive. This is much easier to do in some niches than others. For example, if you’re in a craft niche, your videos can almost be educational on how you make your products. It is much harder to make authentic promotional videos if the bulk of your videos show you lip-synching someone else’s music, however.

A variation on selling your own merchandise is to participate in affiliate marketing. Here, you recommend certain products to your fans and include a link taking them directly to an online store to buy the product. You will receive an agreed percentage of the sales made to people who’ve followed your link, depending on the deal you’ve made with the affiliate company. You could offer discount coupons if you chose to encourage your followers to follow your link (rather than buying the product directly at a full price elsewhere).

How does TikTok pay?

TikTok is an app where you can make money by sharing your video. However, unlike some other platforms, TikTok is different in that it doesn’t share ad revenue with influencers. Instead, the app includes a variety of built-in revenue streams such as virtual gifts and a Creator Fund for those who have at least 10 thousand followers and 100 thousand views within 30 days on TikTok to earn money from them directly!

The amount of money paid to TikTok content producers from the Creator Fund isn’t determined by views alone. However, a few cents per thousand video views has been the norm for payouts in videos.

Although the Creator Fund’s payouts may not be as large as those on other social media networks, there is still room for improvement. The Creator Fund isn’t the only in-app advertising option accessible to TikTok content creators. TikTok users can also earn money by transforming virtual gifts received during live streams into real currency.

Besides making money directly from TikTok, creators can also earn extra by partnering with brands to post sponsored content or even selling their own merchandise via the platform.

How much does TikTok pay for views?

TikTok pays creators between 2 and 4 cents per 1,000 views on their videos. Payouts vary depending on a variety of criteria that are not made public by the app – which is why different creators may get various earnings despite having comparable overall viewership, for example! Not every TikTok user, however, is compensated for the views. To be accepted, a user must apply for the TikTok “Creator Fund” and be accepted.

How much does TikTok pay per video?

So now, let’s look at how much money creators could potentially make with videos that go viral. Usually, most videos that go viral on the platform end up getting millions of views. As we already mentioned, TikTok pays around 2 to 4 cents per 1 thousand views on a TikTok video. In this case, a video with one million views would earn about $20 to $40. Now you can calculate the earnings of videos with millions and billions of views based on these figures.

This might sound quite underwhelming if you were e

This might sound quite underwhelming if you were expecting a lot more. With their TikTok videos, successful TikTokers are generating enormous revenues. However, for not-so-popular users, the numbers can be a lot smaller.

How much does TikTok pay per follower?

Calculating the amount of money creators make based on the number of followers is a little bit more complicated in comparison. Creators generally don’t get paid based only on the number of followers they have. However, as with all social media platforms, the more followers you have, the more views and sponsorship opportunities you can get, which will, in turn, generate more money. On average, creators with one million or more followers may earn between $1,000 and $5,000 each month.

Other ways to make money from TikTok 

Once you have followed the previous steps and have a trusted community that loves your content, you now have several ways to make money from TikTok.

Holding a live session and collecting donations online from followers is another way to make money on TikTok. The money you earn will depend on the number of people who have seen it. During the broadcast, your fans can send virtual gifts bought with “coins”. These gifts are converted into diamonds once they are sent to the livestreamer, which will be exchanged for real money that’s is deposited directly into your PayPal account. TikTok begins paying you starting from 1500 followers, so as your subscribers increase, they will pay you more money. It is estimated that Tik Tok pays around US$ 100 for every 10,000 followers for live shows.

But one of the easiest and most effective ways to get money from TikTok is through sponsors. You can get in touch with them through an agency that connects advertisers with Influencers, adapting to both parties’ needs. There are several ways to do these promotions. They can be direct or indirect. For example, you can collaborate with a brand by unboxing their products or become an ambassador by appearing in some of their videos with clothes or accessories from their brand.

As you can see, there’s more than one way to start getting paid on TikTok. There are several ways to make a living with your creativity and talent by creating videos on this platform.

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