How Much Money Can You Make on TikTok?

How to make money from TikTok

1. Understand your audience

This is the first and most important step to start creating content on TikTok. You have to understand that you are creating content for an audience, so you must know what users want and adapt your content to their desires. Also, as on any social media platform, there are rules: don’t upload offensive content and respect the community’s values.

2. Make a unique TikTok profile

Why should they follow you? What added value can you bring? Some people are good at singing, others are good at dancing, and others using their sense of humor and creativity can create truly original content. You can also focus on giving advice, creating bits on topics you are good at or sharing your daily life in a new format. You have everything you need to succeed. You just have to focus on one type of content and go for it. It is easier to succeed if you are focused on a group of people than if you try to please everyone with too much diverse content.

3. Interact with your audience

This point is closely linked to the last two. It’s about listening to your followers, giving them the content they ask for, talking to them, answering them, etc. We all want the people we follow to take us into account and feel like part of their community. That’s why Q&A rounds are so successful because your followers also want to know about you and connect with your personal life.

4. Get more followers

As we said before, you don’t need to have a lot of followers to start making money from TikTok. At SocialPubli we believe in the power of microinfluencers, as their content is much more reliable for their followers and they have higher engagement. Creating campaigns for TikTok is very easy if you register on our platform. It’s true that you don’t need a minimum number of followers to start making money, though the platform has recently launched The TikTok Creators Fund. To be part of this project you need to have 10,000 followers, among other requirements.

5. Create consistent content

On the one hand, it is important to upload content regularly. For example, you can upload something special or more elaborate content on a specific day of the week, so that your followers will be waiting for it and will save, share or create alerts to go see your video. On the other hand, it’s important for your videos to have a similar aesthetic or pattern because that will define your style.

6. Promote your content on other social networks

If you already have an established community on other social media platforms such as Instagram or YouTube, or if you have a blog, you can promote the content you create on TikTok on these other platforms to attract followers. If your followers love what you do on your other accounts, they will also want to know what you are creating on TikTok, even if it is a different format.

Jannat Zubair Rahmani: $23,000/Post

Jannat Zubair Rahmani is one of the highest-earning TikTok users in 2020. She has been posting lip-sync videos and cooking videos on TikTok since 2011. Followers: 24 million TikTok Followers, with 2.89% engagement rate and 667,590 TikTok engagements. Has been on the TikTok app since May 18, 2015, when she made a debut on October 1, 2012, debuting as an actress in India’s Colors TV series Phulwa. She also appeared in the hit show ‘Phulwa’ in 2011, starring in Colors TV’s TV series, starring alongside Ayan Zubair….


How Much Do TikTokers Make?

To make money from TikTok, you need to gain popularity with a good engagement rate on your videos. The more people like your video and comment, the more chances for you to earn money from multiple sources. The earnings depend upon the location (country) you are living in or having an audience. The country where purchasing power is less, you may not get a chance to earn a good amount of money. A TikToker with half a million followers with good engagement in the comments and likes can get paid around $450 a month. The payment is based on sponsored ads calculated as per 1000 views on sponsored videos. TikTok earns the majority of the income from sponsorships monetization….

How Do I Grow My TikTok Account?

The more followers you have on TikTok, the more you can earn money creating branded clips and sponsored videos. The larger and more active your follower base, the better your chances to hit high-earner status.

There are steps you can take to grow your TikTok follower count. But there’s a caveat — the steps are simple, but the high-earner status doesn’t happen overnight. Growing your TikTok audience takes time, consistency and hard work. Consider these ideas to grow your followers and maximize the money you can make on TikTok.

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Find Your Audience

Decide on what your interests and talents are and what kind of person would like your short videos. There’s a lot of competition on the platform, so don’t go too general. You’ll have a better chance of growing a following if you focus on a smaller, more specific niche.

Set Up Your Profile

Once you know what your niche is, create a profile that resonates with it. Keep your target follower in mind when you’re setting your account up, and envision what you should look like from their eyes.

Make Your Money Work Better for You

Create Distinct Video Clips

Creating videos that stand out from the crowd is the key to attracting a following. Make sure the videos you’re creating are consistent in style so your following can recognize you. Make your videos interesting to your fan base. A good way is by asking friends or fellow TikTokers to watch and critique your content. Their constructive criticism can give you a different point of view from what you see, or can even point out things you should fix that you may have missed.

Post Videos Consistently and Often

Keep your audience interested by posting videos regularly. It’s up to you to set up a schedule you can work with — just remember to post fresh clips consistently so your profile doesn’t look abandoned. If you’re worried you’ll get too busy to post regularly, consider setting aside a few hours each week to create a batch of short clips you can post later.


An active profile shows advertisers you’re capable of creating videos that trigger a response from your audience. Once you’re regularly posting unique content that’s geared toward your specialized niche, don’t forget to engage your followers. Run contests, ask your viewers to tag friends in the comments and be sure to reply back to any commenters to keep the conversation going.

Promote Your Videos

Share your videos on other platforms. You’ll get extra exposure and drive traffic back to your TikTok content.

Applying these steps helps you grow your TikTok followers and shows companies and potential sponsors that you have a loyal, engaged and potentially lucrative customer base. Once you start getting attention from brands, know your value as a TikToker and price your services accordingly. You may be able to develop your TikTok persona from just a hobby to a side hustle — or even a full-time business.

And Any Tips on How to Go Viral on TikTok?

When a TikTok with over 15 million likes pops up on your feed, you might be wondering how it got so big.

Going viral on TikTok depends on a lot of factors, and most of the time it will happen when you least expect it.

But there are ways to increase your chances of going viral on TikTok.

Let’s look over some of them. 

1. Understand Your Audience

You can find all kinds of content on TikTok, which also means you’ll find many different communities within the app. 

So it’s important to know who your community is and what kind of content they like and share

For example, if you notice your daily yoga routine TikToks are getting a lot more likes than your healthy recipe ones, it might mean you should invest more time creating exercise videos. 

The more you target your audience, the easier will be for users to start sharing or stitching your TikToks. 

And since this will lead to more views, it will also increase your chances of showing up on other people’s For You Page or Discover page — which increases your chances of going viral. 

2. Promote Your Content

One way to get the word out about your content on TikTok, is to cross-promote it on other social media platforms — such as Instagram, Facebook, and YouTube.

You can do that by sharing just the first few seconds of your TikTok on your Instagram story to make your followers go on your profile to watch the rest. 

It’s also a good idea to add a link to your TikTok profile and occasionally post the link for people to follow. 

Keep in mind, it’s important to keep sharing your usual content on those platforms, along with your TikTok.

3. Post Regularly 

TikTok’s algorithm will favor users who post more frequently and bring more traffic to the platform, so if you want to start showing up on people’s For You page, you will need a schedule. 

We know that TikToking every moment of your life might be a bit excessive, but making sure you’re posting regularly is very important. 

You can plan to post one TikTok a day, or maybe 3 every week, as long as the quality of your content is still good. 

Having a set schedule will also help your followers go back to your page to check out if your new content’s out.  

4. Use Hashtags

Remember when hashtags just came out and people would add tons of hashtags to their posts?

Well, they are still useful. 

Hashtags can help you target a certain audience or topic so it gets recommended to users. That’s because they help the algorithm know the topic of your video and recommend it to the right people. 

3 to 5 hashtags should get your point across, and choosing more specific ones rather than #FYP will make sure you’re competing with fewer videos. 

For example, if you’re making a TikTok on how to make boba, you can add #boba #recipe #milktea to your video. 

5. Collaborate with TikTokers

Another way to share your TikToks with more people is by collaborating with other creators. 

Start to build a relationship with creators with the same niche as you by commenting on their videos and sending them private messages. 

That way, you can plan to post collabs on each other’s accounts and create sketches or challenges together. 

Collaborating with other TikTokers will help get your videos to a new audience that could potentially start to follow you and like your videos. 

6. Keep Up With The Trends

It seems like there’s a new TikTok trend every day, so it can feel difficult to keep up with them. 

But if you do know how to keep up with them, take advantage of it. 

When a new sound that everyone is using comes out, or everyone is joining a new challenge, jump on the bandwagon. 

Keep an eye out for patterns and trends when scrolling through your For You Page,  or head over to the Discover page to find trending songs and hashtags.

Post TikToks according to trends to increase your chances of people watching your videos and being featured on users For You pages

7. Encourage Interaction

Interacting with your viewers can also help increase your views. 

Encourage interactions by answering comments and posting TikToks that allow others to Stitch it or answer in the comments section.

Once users interact with your TikTok, there’s a better chance of your videos getting recommended to them again in the future. 

Plus, they’ll see you as a potential friend and will want to follow your content. 

8. Keep It Short

Although TikTok allows you to post 3-minute videos now, keeping it short might be your best bet. 

That’s because viewers are able to keep their full attention while watching shorter videos than longer ones.

Create a quality video that gets your point across in 15 seconds and users will probably watch the whole video — and hopefully many times over.

The shorter the videos, the more you can make. This means more chances of getting more views on your videos. 

9. Add CTAs

If you want to keep users coming back to your content, you need to add strong calls to action (CTAs). 

Tell your viewers what you want them to do next at the end of your video or in its description. You can ask them to comment what their favorite food is, or maybe ask them to Stitch your video with their favorite exercise. 

When you add a CTA at the end, you’ll keep your viewers engaged and wanting to come back. 

For example, you can make a video telling a story that happened to you, and recommend viewers to watch the second part on your profile or to leave a comment if they want to see part 2.  

10. Use Your Own Audio

You can also create your own audio on TikTok to help you connect with your followers more. 

Create a fun and interesting audio that matches your content, and it will likely be recommended to the right audience. 

You can also cross-promote your new audio on other platforms or encourage users to stitch your TikTok with your original song. 

For example, some TikTokers will post a “sing with me” challenge, where they create a new audio with a beat, and other TikTokers can finish the song by stitching or duetting it. 

And since many TikTok audios can go viral overnight, maybe yours will be one of them. 

11. Make It Funny 

We get it, being funny is something natural. But everyone is funny in their own way… at least we hope so. 

Making your TikToks funny can encourage people to share it and engage with your content. 

Did something funny happen during your day and you just couldn’t believe it? TikTok it. 

Did you remember a joke your brother made as a kid? TikTok it. 

The options are endless, and you can always put a smile on someone’s face. 

Publish sponsored posts

You can make money on TikTok by publishing sponsored posts. According to business insider, you can make an average of $0.01 to $0.02 for each sponsored view on TikTok. So if you have a video with 100,000 views, you can make 1000 dollars in sponsorships.

After you have built a following on the app, you can reach out to brands and offer your services. The best part is that you don't need to have millions of followers before you can pitch to brands. All you need are a few thousand engaged followers and you are good to go.

Look for brands that are interested in building their TikTok presence and reach out to them. You can also analyze the influencers in your industry to see the sponsors they work with. This will give you a good idea of brands to reach out to.

Once you have your list of target sponsors, send them a brief pitch in the form of an email. Here are the things to include in your pitch:

  • Who you are
  • What you do
  • Important metrics like follower count and engagement rate
  • What makes you an expert in that industry or niche
  • Your achievements. You can share success stories from your previous sponsorship campaigns.

Tip: When you are just starting out, it's a good idea to work with smaller brands first. This will help you build your portfolio.

Engage with Your Audience

Don’t forget to interact with your viewers. Make sure that you reply to comments that people leave on your videos. It may seem like hard work to you, but it makes your followers believe you care and take notice of them.

Consider going live at times, interacting with your fans as you stream. Share the parts of your life you are happy to divulge to them. The more they believe they know you, the better they will feel about you and your videos. Performing live music may be challenging, but your fans will love it if you feel comfortable doing that. Otherwise, use your live sessions to discuss topics of interest to your fans, run Q&A session, and possibly have guests on your video.

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