How to Make Money on TikTok in 2022 (Exact Steps)

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Strategy No. 3: Get Paid by TikTok Itself

TikTok’s parent company ByteDance launched a $200 million creator fund in summer 2020, but the payouts from this fund are modest. Industry consensus is that TikTok will pay you two to four cents per 1,000 video views. 

It’s never a good look for your app when a popular creator posts a video saying you suck, as Hank Green did in January 2022 with a YouTube post entitled “So… TikTok Sucks.” Since TikTok is growing like wildfire, more users mean more videos, and more videos mean more competition for the same pool of money. Consider pairing this strategy with one of the other previously mentioned approaches to diversity your money-making efforts.

Additionally, if you have a knack for making videos that go viral, you may want to take that same skill set and apply it on a platform that has heftier rewards for such a skill set, such as YouTube or Instagram.

No matter what strategy you decide to pursue, finding success on TikTok long-term will be contingent on you posting content you actually want to create week in and week out.

“Don’t try to be like someone else already on the platform,” says Farzin. “That’s rule number one. Talk about the subjects that you really are passionate about, be authentic, and be yourself.”

How do you get paid on TikTok? 10 strategies to follow

Making money on TikTok is attainable, but it takes strategy. You can’t just create content and expect a magical direct deposit. To make money on TikTok, you have to work at growing your audience and earning sponsorships. 

Not sure where to start? Here are our top strategies for making money on TikTok: 

Find a niche for your videos

Making money on TikTok starts with choosing a niche. Your TikTok niche is essentially the corner of TikTok where you fit in best. It defines the theme of your content and who you are creating content for. 

Choosing a niche will help you get more followers. When viewers see a video they like, they might visit your profile. If it’s filled with content relevant to their interests (AKA elements of your niche), then they’ll probably click the follow button to make sure they’ll see your content again. 

Choosing a niche narrows your target market. As a result, you’ll face less competition. If your audience is filled with niche users, you’ll likely have higher engagement rates on your content. It will also help you understand what resonates with your audience; if something doesn’t fall into your niche and performs poorly, you know to pivot in future videos. 

Higher engagement rates help you get more money from brand deals.  

Lean on TikTok’s Creator Marketplace

The TikTok Creator Marketplace is a collaboration platform that connects brands and creators on TikTok. Once you have 100,000 followers, you can apply to the TikTok Creator Marketplace and get the opportunity to connect with brands and sponsorship opportunities. You’ll also get official support from TikTok on brand campaigns, access to collaboration tools, and pointers for how to create advertiser-friendly content. 

When you join the TikTok Creator Marketplace, you create a profile where brands can see your analytics. Whenever a brand is interested in working with you, you’ll get a notification with campaign details and a contract to sign. After that, you’ll submit your video to make sure it meets the guidelines. 

Land brand partnerships 

Brand partnerships are a great way to make money on TikTok, and you can get them even if you aren’t part of the TikTok Creator Marketplace. 

The first step to getting brand partnerships on TikTok is building your following. Here are some ways to do that: 

  • Define your niche
  • Interact with other TikTokers in your niche
  • Engage with your followers
  • Post on a consistent schedule– at least twice per day around the same times
  • Use trending music and hashtags
  • Check your analytics often

Try to include some brand-favorite content types in your posts. These include product reviews, hacks, how-tos, etc. You’ll also want to build a presence on other platforms (especially Instagram). Having an audience across multiple platforms makes you more competitive.

Make sure brands can contact you easily by clicking on your TikTok profile. You’ll want to link your other social media handles and include your business email address. Additionally, you can include a message to brands in your bio saying you are open to sponsorships. This message will take up space in your bio that could be used for keywords, though, so you might want to test both options for a month each and compare the analytics and opportunities you get during those two time periods. 

Once you’ve got all this setup, you can start emailing brands in your niche. Say you’re interested in a brand partnership and share an example of what you could do for them in the email.

When you start posting brand deals on TIkTok, make sure you use the branded content toggle. This shows your audience the post is sponsored. It’s a way to build trust with your audience, as they know you are not trying to hide your sponsorship. 

Try micro-influencing

You don’t have to have oodles of followers to make money on TikTok. On TikTok, creators with 50,000-150,000 followers are considered micro-influencers. The term micro-influencers describes users with a smaller following who often specialize in a specific niche. TikTok influencers with less than 50,000 followers are considered nano-influencers. 

Many brands actually prefer micro-influencers to bigger creators, as the rates are more budget-friendly and micro-influencer engagement rates tend to be higher. 

To be a successful micro or nano influencer, focus on creating niche content and raising your engagement rate. Contact brands that align closely with your niche. Make sure to sell yourself in the email. Show brands why they should choose to work with you. 

Stay in touch with followers 

Engaging with your community is essential to growing your audience on TikTok. When you see another post in your niche, comment on it. Duet your followers to show that you care about them. Respond to comments to show that you appreciate the engagement, and make sure your comments have a personal touch. Create lasting relationships with your most loyal followers. All of these steps are crucial to creating the engaged, growing audience you need to make money on TikTok. 

Don’t just post ad content 

This isn’t a podcast or a long YouTube video. TikTok videos are short. You don’t really have enough time to mention a product without it being the main focus of the post. Once you start getting brand deals often, choose your ideal ratio of branded content to regular content and stick with it. This might take a little trial and error. If you post a lot of brand deals in a given time period and your analytics take a dip, it might be time to sprinkle in more regular content.

Promote your own services and goods in a fun way

TikTok is a never-ending supply of ideas for promoting your goods and services in an entertaining way. See a new trend? Work your products into that trend. Share how-to videos, style guides, and storytimes that relate to what you are selling.

Go native

Your branded content doesn’t have to look like an ad. As long as you fulfill the brand’s expectations and disclose that the video is sponsored, you can include the products in your video however you want. Here’s a great example of a non-sponsored TikTok that took the world by storm.

Ocean Spray’s non-sponsored feature in the video led to lots of positive press and word of mouth, launching meme after meme. After all, brand awareness is an always-valuable marketing metric to follow.

Apply to TikTok’s Creator Fund

The TikTok Creator Fund is TikTok’s way of compensating creators for posting good content. To be eligible for the TikTok Creator Fund, you have to be a legal resident of the United States, 18 years or older, have over 10,000 authentic followers, at least 100,000 authentic video views in the 30 days prior to applying, and post original content that meets TikTok’s community guidelines.  

Compensation varies from creator to creator, depending on your video views, engagement, and whether or not your videos meet the community guidelines.

Make a press kit

Creating an influencer press kit will help you get brand deals. Think of a press kit as your TikTok resume, portfolio, and sales pitch combined. It shows brands why they should work with you and how they can contact you. 

When creating your press kit, include the following:

  • An introduction to who you are and what your brand is all about
  • Links to your social media platforms 
  • Your latest analytics 
  • Engagement rates for your 10 most recent posts
  • A list of past brand partnership experiences, with links 
  • Sponsorship formats you offer, along with your rates
  • Case studies on your most popular content
  • Sales records from campaigns, merch, and affiliate programs

Become a TikTok consultant

If you are an expert on TikTok, there are a ton of brands and even individuals that would pay for your services.

If you know how to get thousands, even millions of views on your videos, you can teach others how to do the same for a consulting fee. Influencers can also offer consulting services. It's a good way to leverage your expertise and also diversify your income.

A good example of a TikTok consultant is Sean Young. He calls himself a professional TikTok consultant. He makes $10,000 a month advising celebrities and businesses on the best kind of content for their brands.

There's money to be made. So, if you really understand the platform and have a track record for creating viral videos with high engagement rates, you should start teaching others how to do so.

How many followers do I need to get paid by TikTok? 

It is estimated that it’s possible to earn 2 to 3 cents per 1,000 views. So, to win 30 euros, we will need our video to have more than one million views. Going viral is one of the ways you can reach that number. You can achieve this by doing an original hashtag challenge.

In September the platform launched The TikTok Creators Fund, for which they allocated a fund of 60 million euros for thousands of creators across Europe. The aim of this project is to reward TikTokers for their talent and creativity with money. The requirements to join are: be over 18 years old, have more than 10.000 followers,  have more than 10.000 views in the last 30 days and publish original content according to the TikTok community standards.

Summary: How to Monetize TikTok in 2021

Learning how to get paid on TikTok isn’t sophisticated or tricky.

The main thing to keep in mind is that you need amazing content that people love, and you need to work hard at continuously growing your following.

If you approach it with the right mindset, and you’re willing to learn as you go and pay close attention to what’s working and what isn’t, you’ll be making money before you know it.

To recap, here are 7 ways to start making money on TikTok:

  1. Become a TikTok Influencer
  2. Grow and Sell TikTok Accounts
  3. Publish Sponsored Posts
  4. Sell Your Own Products
  5. Collect Donations
  6. Become a TikTok Consultant
  7. Start A TikTok Talent Management Agency

What steps have you taken to monetize your TikTok account? Let us know in the comments section below. 

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How much money can you make from TikTok?

Influencers with up to 100k followers can earn between $500 and $2000 for sponsored posts in their videos. This value will also depend on the type of product, your number of followers, and engagement rate.

In fact, your engagement rate is one of the most important factors that determine how much you can earn on TikTok. Brands would like to see this figure before deciding if they will work with you and how much they will pay.

Influencers get paid more when they have a high engagement rate. Brands know that influencers can easily buy followers. Hence, engagement rate is a more genuine metric to analyze the value of an influencer.

This is the formula you will use in determining your engagement rate:

TikTok engagement rate = [(Number of hearts + number of comments)/number of followers] x100

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Making Money on TikTok vs. Instagram and YouTube

YouTube pays creators a sum based on advertising dollars made by the platform from creator videos. TikTok, however, doesn’t have a specific equation for how creators are paid, making it more like Instagram. TikTok and Instagram allow creators to get paid by brands for creating sponsored content. 

For some creators, this could create a barrier to getting paid — you need to establish a relationship with brands and convince them your content is worth their money. If you need to make money fast, the process of monetizing your following by establishing an audience and connecting with brands might take too long for you. 

Other creators feel this strategy opens doors, as it allows them to eventually maximize earnings with any businesses that are interested. 

TikTokInstagramYouTube
Active Monthly Users (Worldwide)Nearly 700 millionMore than 1 billionMore than 2 billion
Monetization OptionsProduct salesBrand partnershipsTikTok Creator’s FundHost a livestreamProduct salesBrand partnershipsAd money as a YouTube PartnerProduct salesBrand partnershipsChannel memberships
Barriers of EntryNeed a smartphoneNeed relationships with brandsNeed a smartphoneNeed relationships with brandsCould need graphic design or photo editing knowledge to succeedNeed a smartphoneTypically, high-production videos perform better. Might need audio or lighting equipment.

Related: How to Make Money on YouTube

Partner with a brand

A more lucrative strategy to make money on TikTok is partnering with a brand. If you’re a big enough creator, have many engaged followers, and have a track record of exposure, you can make upwards of $80,000.

3 Steps to Build a TikTok Following

While filming a 15-second short video is not rocket science, TikTokers need a certain je ne sais quoi to create quality TikTok content that stands out from competition and accrues followers. Thankfully, there are several steps content creators can take to become a successful TikToker. Step 1: Develop Your Brand. Whether you’re an individual content creator or a small business, it’s important to have a cohesive brand strategy, meaning your brand should be incorporated in every element of your business, including TikTok. You should have a solid understanding of what type of videos you’ll post, and once you do, be consistent. To hone in on your personal brand and content style, ask yourself these three questions: Who are you? What do you do? Who is your audience? Step 2: Create Content Your Audience Wants to Watch. Your success is only as good as your content, and creating good content takes work. Your TikTok content must be unique, fresh, interesting, and relevant for your specific audience. This can mean posting multiple new videos every day. To create engaging content that sells, focus on these three aspects: Grab your user’s attention, lead with emotion, and vary your video content while remaining true to your brand. Step 3: Gain a Following. Undoubtedly, this is the most important step out of the three, and it comes from executing Step 1 and Step 2. It’s estimated that before you can truly monetize your TikTok account, you need at least 100,000 followers, especially if you want to get paid directly from TikTok (more on that below). Just like understanding the consumer behavior of your target market, you should understand what your target market wants to see on TikTok and share content with them daily.

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